"MultiQ is very solution-oriented and service-minded. Their CMS system works well and offers a range of individual options. They work hard to respond to inquiries and give you what you want."
– Rikke Corneliussen Okholm
Marketing Coordinator, HI-FI Klubben
Interview with Rikke Corneliussen Okholm, HI-FI Klubben
How do you use digital signage?
At Hi-Fi Klubben, we use digital signage in the form of instore TV in all of our 104 stores. The displays are usually at the checkout in the store or as part of the display window and are used to communicate offers, campaigns, inspiration or our loyalty club benefits to waiting or passing customers.
What is the advantage of having digital displays in your stores?
In the fast-moving electronics industry, it is important to be dynamic. This is often a problem with printed media, whereas instore TV can be changed and updated immediately. This is a massive advantage, particularly in the high season. Another advantage of having displays in our stores is that we can make them more exciting and colourful. In an industry with a lot of black and often square or rectangular products, these display solutions help make display windows and products more lively and colourful. They are also eye-catching and can be used for special products or campaigns that need a special boost.
Do you intend to continue developing your digital communication instore?
Our current system works really well for us. Future developments will involve digital communication of local campaigns.
What advice would you give a company that wants or intends to invest in digital information displays?
They are a good idea if you want more movement in display windows or to communicate with waiting customers in a different way. They can be used to communicate campaigns, offers or just inspiration to customers.
Why choose MultiQ as your partner?
MultiQ is very solution-oriented and service-minded. Their CMS system works well and offers a range of individual options. They work hard to respond to inquiries and give you what you want.
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