The biggest convenience store chain in Denmark, NærKØB, is investing in digital signage and signing a 5-year contract with MultiQ.

More and more stores are joining the NærKØB chain. Last year, it grew by over 30%, and it currently has 281 stores throughout Denmark. MultiQ’s package of monitors and software allows the stores in the chain to benefit from joint marketing initiatives. Individual stores can also create a local profile and market specific products. On a market with stiff competition from other convenience store chains, it is important to find solutions that also benefit individual store owners.

“We need an advanced, flexible software system that works equally well for individual stores. MultiQ is one of the few suppliers in Denmark able to meet our overall needs and also give us inspiration and advice on our content,” says Jens O. Bylling Jensen, CEO of the convenience store chain Nærkøb A/S.

“MultiQ has a good reputation and solid references. In addition to their flexible software system, it was important to us that MultiQ manages its hardware, software and content production in-house. This gives us peace of mind,” concludes Jens O. Bylling Jensen.

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