Home » News » Large North American gaming company invests in digital signage from MultiQ

Large North American gaming company invests in digital signage from MultiQ

May 13, 2019

MultiQ has received a blanket order and the end customer is a state lottery organisation in Canada. The total order value is estimated to be SEK 50 million for deliveries over a three-year period. The customer wants to develop the gaming experience at its agents’ stores and create a modern, attractive gaming environment using interactive information displays. The first delivery is expected in summer 2019, with an order value of SEK 3 million. The second delivery is expected in autumn and winter 2019, with an order value of around SEK 16 million. Other deliveries are assumed to be made at regular intervals in 2021-2022. The initial order consists mainly of software, and the subsequent deliveries will be of hardware.

The customer’s investment in digitisation is part of a wider marketing initiative to enhance and modernise its brand. The aim is for its agents to be able to offer a gaming experience that generates both pleasure and excitement. Digital signage will now replace previous manual management at the agents’ premises. Consumers today expect a seamless experience, with the same message wherever and whenever they choose to play. The messages displayed must be the same in agents’ stores and online. The interactive information displays will give customers access to games, gaming tips, results and payouts. When the displays are not being used by customers, they will show marketing for various games and campaigns.

“My colleagues have been working for a long time with great focus on this deal. I am proud of their work and extremely grateful for the confidence the customer is showing in us. From previously having supplied digital displays to our customer, our partnership is now entering a deeper development phase as we will now be designing their new digital communication platform with them. We will help our customer be at the cutting edge of digitisation of the gaming environment,” says Michael Wolgsjö, CEO of MultiQ.

Read more

MultiQ supplies information displays to Skandia

MultiQ supplies information displays to Skandia

The deal comes as a result of the partnership agreement signed recently with Telia. The order value is calculated to be SEK 3 million over three years. The first deliveries to Skandia’s head office and a few regional offices were in 2019. Additional offices will have...

MultiQ signs a partnership agreement with Telia

MultiQ signs a partnership agreement with Telia

The partnership agreement means that Telia Company AB can now offer its customers a complete range of digital signage products and services. MultiQ began working with Telia in 2017 when it acquired the Digital Media Distribution (DMD) business from Telia’s subsidiary...

MultiQ continues to gain market share in Danish public transportation

MultiQ continues to gain market share in Danish public transportation

Bus operator Anchersen has chosen to sign a contract with MultiQ for a complete communication solution for their buses. The order applies to 33 buses, operating in the Copenhagen area. The contract value is SEK 4 million over a contract duration of three years....