For us at MultiQ, digital communication is essential technology, both now and in the future.
What does the future hold for digital signage?
According to a survey conducted by Invidis consulting, Scandinavia is currently the most digitized market in Europe. In the spring of 2020, however, COVID-19 put the world on pause. It is impossible to predict COVID’s future course and how the economic consequences will affect our market. One thing we can say with certainty, however, is that the need for digital displays is likely to increase in our society as time goes on.
Focused on data
An efficient flow of communication saves time and reuses information across many different channels. Many companies invest heavily in an extensive intranet where employees still need to actively seek information. By connecting the intranet to digital signage, employees can quickly and easily access the latest information.
In commerce, a consumer’s journey includes the web, physical stores and social media. Through an automated flow, new messages only need to be published via a single channel. In the retail space, the same message is expected regardless of where a customer decides to shop, so a simple and integrated digital signage system is highly valuable.
A future that is experience-driven
Consumers’ expectations of the customer experience are growing rapidly every year. The highest expectations are among the younger generations, such as millennials and generation Z, where an experience is often shared on social media. A physical store can take advantage of digital technology to create an exciting and personal experience that attracts the younger generation, capturing potential new life-long customers in the process.