Digital signage – a smart communication tool
Smart digital signage for different environments
High-quality customer experiences are the key to good shops.
Digital consumer behaviour has grown, and the right technology will help the retail trade meet customer needs better. As customers, we want all parts of the buying process to go smoothly. Shopping should be entertaining, fun and sociable. Digital signage can be used to create fantastic environments to surprise customers.
For committed employees and smarter business.
Our workplaces have become more digital, and they often have a wide range of information channels. Digital signage lets you identify relevant information from all of these channels and ensure that the information hits home.
Create a welcoming, modern entrance area.
Stairways and buildings often have large numbers of visitors. Tenants who want to know what is happening in the building and visitors who need to know where to go. Property owners can quickly update the information on what is happening in the building without needing to be on site.
MultiQ supplies everything we need and I really appreciate this holistic concept. We get advice, installation, storage solutions, a publishing tool, service and support. It gives us great peace of mind to have a partner that takes full responsibility for the supply.
The principal advantages of digital signage
An efficient tool for achieving goals
Communication is all about making an impact with your message. If we can’t be seen, we don’t exist. A moving message is more eye-catching and generates more engagement in visitors. Purchasing decisions are very often made in a physical store, where you have many opportunities to influence what customers notice and ultimately how much money they spend.
It is important for employers, employees, businesses and customers for the information that is communicated to be fresh. We want to have the right message in the right place at the right time. Messages can be scheduled to match the time of day.
Seamless information flow
We love integration. Why use only one source of information? Create an automated flow of information from both internal and external sources. For example, data visualization lets you transform complex data into visually pleasing charts that are easy for the whole organization to understand. Connecting the intranet to digital signage allows employees to read the latest information quickly and easily. A shopping trip may involve visiting an online store, a physical store and social media. It is important for the experience to be of the same quality in all channels.
Supports digital consumption
The pandemic has given a dramatic boost to online sales, and we are used to shopping on smartphones and tablets. We expect to find the same technology in public environments. If certain in-store services are digitized, customers can get help faster and staff are under less pressure. Smart technology makes shopping more innovative, personal and fun. Interactive, innovative shopping experiences will become as important as the products themselves.