drawing IoT MultiQ

Aylin's drawing in high resolution

I was surprised when my daughter drew this on the whiteboard while visiting me in the office. The cartoon tells the story of a PC that notifies its owner that it has been stolen and provides the thief's exact address - allowing the owner to neutralise the thief and get her PC back. Without knowing it, she captured the essence of IoT in this little story: Smart devices that are aware of their surroundings, their own state and condition, and interact with other devices and their owner.

Daniel Bloch
CEO Norway

The Internet was created by people. All it’s information is provided by people for people. Imagine a world in which things are connected and communicate almost like we do. Just like Aylin’s drawing shows us. In her fantasy world, the monitor has the same senses as humans. It’s obvious that the monitor knows its owner, knows when it’s in the wrong hands and has the ability to communicate this to its owner. What does it mean for us if things can communicate the same way as we do?

What is the Internet of Things (IoT)?

The concept of the IoT describes, for example, how screens, vehicles, household appliances and clothes are provided with small built-in sensors and processors. With the help of these sensors, the devices can perceive their surroundings, communicate with them and adapt to them. The goal is to create smart, attractive and helpful environments, goods and services. IoT is expected to grow explosively in the next few years and already today, things in our everyday lives communicate with each other.

  • The Nordics are keeping their front-runner position in the IoT revolution. There are four times as many connected devices in the region per person, as in the rest of the world. (Telia)

  • Almost 50 billion units around the world will be connected in 2020. (Vinnova)

With IoT you have the ability to automatically transfer data over a network and to create an automatic flow between different devices. This begins with one action that triggers the next action and so on. For example, maybe you are one of these people who sleeps with your watch. When you wake up, your watch reports to your mobile and you can monitor the quality of your sleep during the night.

Collected data is another important aspect. All our customers wish to enhance the customer experience and to make it more personal. How is it possible to set up and store all information collected from different sources? An analysis of all existing background information would be a gold mine for all companies. With relevant information it would be much easier to create that personalised customer experience.

When the things we interact with daily begin to communicate non-stop, our everyday life will be so much simpler. But increased IoT opportunities also mean increased security risks. We become more vulnerable. So security is a well-known topic when considering IoT.

IoT solutions for today

Digital signage has been a part of IoT for several years. We see the solutions in all markets but especially within the public transport. Devices installed in both trains and buses communicate with each other, with the traffic management and with the screens. This means that the traffic management has constantly updated information about the movement of the vehicle, its position, speed and direction. The content of our digital signage screens can be controlled by several different parameters, usually time and location. By interconnecting all vehicles, passengers receive information about traffic connections. Public transport gets satisfied passengers who are well informed throughout their journeys.

Our system monitors thousands of units. An alarm will be triggered if a device is defective. Built-in displays, mounted in the storefront windows, are a popular solution among our customers. When the sun shines in the summer, there is an increased risk of the screens overheating and exceeding the normal operating range. Each screen has a sensor that notifies our system when the screen has reached a certain temperature. By setting a level lower than the critical one, a temperature alert can be sent out. By doing this, you prevent problems and the screen will never become defective due to overheating.


Technical progress is moving forward and so is digital signage. Regardless of sector, all actors need to become aware of new business opportunities through IoT. Those acting now will be the digital leaders of tomorrow. MultiQ together with its customers has already started out on this journey.

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With this blog we want you to discover the many possibilities of digital signage.