Patient information on waiting room TV relaxes patients prior to a doctor’s appointment
A survey carried out by Praktisk Medicin shows that as many as 67% of the health centres contacted expect more patients in the autumn. When more people visit health centres, waiting times rise, generating a need for entertainment. However, patients browsing through magazines and brochures can quickly infect both other patients and health centre staff. Consequently, the coronavirus pandemic has accelerated the digitization of patient information, and more and more health centres are installing waiting room TV. The displays reduce the number of physical points of contact and give patients a calming activity on which to focus prior to their appointment.
Mixing patient information and entertainment
Many patients feel anxious or nervous before they see a doctor. Waiting room TV is therefore usually a popular way of relaxing patients. However, it is important to find a good mix of information, entertainment and advertising to maintain the interest of viewers. News and weather are two good examples of entertainment that captures the interest of most people and is automatically updated.
“The aim of waiting room TV is to make the waiting time feel shorter, but no one will watch if you fail to find the right balance of content. We often help our clients create content that is informative, interesting and instructive,” says Johan Bloom, CEO of Add Health Media, which manages the popular healthcare sites doktorn.com and Praktisk Medicin.
Doktorn.com provides the general public with information about medicine, health and well-being, while Praktisk Medicin is for doctors and other healthcare professionals.
Seasonal patient information
Every single health centre is able to design its own waiting room communication and thus build its brand. Unlike posters, brochures and other printed matter, the on-screen messages can be changed quickly and easily according to needs and the season. Waiting room TV comes with several user-friendly templates designed, for example, to communicate waiting times, provide information on flu jabs or prepare patients to answer the doctor’s questions on sensitive issues such as alcohol habits. If you don’t know what to show, you can choose to use patient information from Doktorn.com, 1177 Vårdguiden or the National Board of Health and Welfare.
“It is important for health centres to tell patients about digital healthcare solutions, vaccinations and other practical matters that are part of general medicine. Waiting room TV is a smart channel for building trust in the high-quality, safe care that you provide for your patients.”
Add Health Media’s clients love the simplicity
It should be straightforward to use a content management system (CMS) for the displays. Add Health Media has worked with MultiQ for many years. They supply the tools for staff to manage one or more displays in their health centres, adds Johan Bloom.
An efficient way to reach employees
Many organizations have staff whose job makes it hard for them to look for information themselves. Digital information displays are located in shared spaces that function as natural gathering places. Employees can quickly find out what is happening in the organization. The need for clear internal communication increases with the number of employees and if workplaces and departments are geographically widespread.
Are you curious about our services for waiting room communication and internal communication? Please contact MultiQ and we will tell you more about how we can help you.