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The Icelandic company Strætó has decided to focus on digital communication for smart, smooth travel by investing in a digital IT solution. The company is the leader in public transport in Iceland and is beginning its digital investment with 120 buses in the Reykjavik area. The order value is SEK 3.3 million and includes the digital services WiFi for passengers and CCTV surveillance (surveillance cameras).

Public transport throughout the Nordic region is undergoing a major digitization process, with real-time integration and intelligent transport systems making it easier for operators and authorities to manage traffic flow. At the same time, today's passengers demand an efficient and attractive journey and they want more and better information during the trip.

MultiQ offers a solution with a multifunctional digital communication platform that makes it easier to improve the entire communication flow. The platform is scalable and Strætó has decided to invest in two different parts of this platform: WiFi for passengers and CCTV surveillance, i.e. surveillance cameras.

"The interest in digital communication in the public transport sector is increasing throughout the Nordic region. We can offer a complete IT solution that creates a high level of service and enhances the travel experience for passengers. It is very pleasing that Strætó has chosen MultiQ as its partner in the digital process" says Lars Pålsson, acting CEO of MultiQ.

Delivery will take place during spring 2018.

MultiQ has today completed the acquisition of the Telia Cygate business called Digital Media Distribution, DMD, as previously announced in a press release on October 25, 2017.

Cygate is one of Sweden's leading system integrators and part of the Telia group. The operations acquired include digital signage and booking system for conference rooms.

MultiQ, Telia and Cygate also initiate a long-term partnership to meet the continued demand for DMD services from Telia and Cygate's customers.

"MultiQ continues its growth, now with an acquisition of thr Cygate business that fits very well with us. We have received a very positive response from customers of Cygate in Digital Signage and Room Booking. We also want to welcome all our new skilled colleagues who move into our Stockholm office today, "says Lars Pålsson, acting CEO of MultiQ.

As previously announced, the MultiQ business is motivated by an increased customer base as well as long-term synergies and a consolidation of the market. The operations acquired have sales of approximately SEK 15-20 million per annum. The transaction is expected to have a positive impact on profit as early as 2018. The acquisition is being financed with existing lines of credit.

Blog CDS web

New blog post: Digital signage, which is a part of IoT, is predicted a bright future. We read about greater personalization, integration, interactivity, data analyses, artificial intelligence, commitment measurements,… etc. There is a lot of talk about the functions and solutions provided by IoT and digital signage now and in the future.

We will reflect here not about functions but instead about how creative digital signage solutions can enhance the personality of a brand. Of course, digital signage solutions perform a function. However, they also communicate a great deal about their sender.

We see digital signage solutions everywhere. Which ones make you react? And how do they make you feel?

New blog post

MultiQ acquired another business. Cygate, a subsidiary of the Telia Group, transferred its digital signage and booking system to MultiQ.  The acquisition agreement was signed soon after the end of the period, on October 25th , 2017.

"During the third quarter we were working on another acquisition and on October 25th we made an agreement with Cygate, a subsidiary of the Telia Group, to acquire their digital signage and booking system operations. The deal also involves Telia itself becoming both a new major customer for MultiQ and a reseller of MultiQ's products and services.

There are multiple possibilities for synergy effects. Digital Signage is a major part of MultiQ's existing operations and this acquisition gives us many new customers in this area. Room booking is a new product in our offering that fits very well with many of our existing customers. In terms of resourcs, the deal gives us several skilled new colleagues, who will move into our existing office in central Stockholm, and we will now also have representation in Gothenburg. Together with our headquarters in Lund, we will be able to provide the proximity to our customers that is required for full commitment in the IT industry.

Overall, we at MultiQ are very proud of the great trust we have gained in this business and we will do everything possible to serve our new customers and welcome all our new colleagues!

For the current business, there were continued large orders to existing customers during this quarter as well as an interesting start to deliveries to North America. The quarterly earnings are still positive and show that we are on the right track.

For the future, we still see good opportunities for MultiQ with a clear focus on growth" says Lars Pålsson, acting CEO at MultiQ

Read more in the January-September report (the report is in Swedish)

January-September report

MultiQ is acquiring Cygate’s Digital Media Distribution (DMD) operations. Cygate is one of Sweden’s leading system integrators and part of the Telia Group. The operations acquired include digital signage and booking systems for conference rooms.

Continued investment in growth means that MultiQ will offer employment to the Cygate employees working in the DMD operations who are affected by the acquisition. This deal also marks the beginning of a long-term partnership between MultiQ and Cygate to meet the continued demand for DMD services from Cygate’s customers.

“This area of Cygate’s operations is an excellent match for us. Digital signage is a major part of MultiQ’s operations and this acquisition will gain us a large number of new customers. Room booking will be a new product in our offering. We very much look forward to welcoming a lot of skilled new colleagues to our office in Stockholm, and to a partnership with Cygate that can open up further business opportunities for us,” says Lars Pålsson, acting CEO of MultiQ.

“We believe we have arrived at a good solution for our DMD operations for both our customers and our employees. MultiQ is well placed to be able to continue to develop the DMD operations and take them to the next level,” says Fredrik Sidmar, CEO of Cygate.

MultiQ’s objectives with the acquisition are to increase its customer base and achieve long-term synergy effects and market consolidation. The operations acquired have sales of approximately SEK 15-20 million per annum. The transaction is expected to have a positive impact on profit as early as 2018. The acquisition is being financed within existing lines of credit.

01 Retail Apocalypse

The beginning of the year saw media headlines like ‘Retail apocalypse sweeps America’. The headlines were swiftly followed by speculation about the European market. Because one thing we know is that everything happens in the US first before it reaches us in Europe. There was talk of the feared tipping point at which e-commerce would reach a certain percentage of our total consumption.  Amazon was singled out as the major villain and, in Europe, Zalando could be a potential candidate. Just over a month ago, a new study was published that banishes the myth of the retail apocalypse. The study shows that the number of retail stores in the US increased in 2017. The retail trade is undergoing a process of major change, and the winners will be those who embrace change and innovation and focus on the customer experience. Greater digitization of physical stores both simplifies and enhances the customer experience.....

Blog post


Skånetrafiken continues to focus on digital communication for a smarter, smoother travel experience. They are now investing in an expansion of the infotainment system in another 53 Malmö city buses. The order value is approximately SEK 3.1 million and includes both system and screens.

Major efforts are being made to increase the number of passengers on public transport in Sweden and the rest of the Nordic region. Today’s travelers want an efficient, attractive journey and that includes getting more and better information during the journey. Relevant traffic information showing connecting traffic, the route and stops helps passengers plan their journey. At the same time, public transport needs a modern communication channel that provides full control over the flow of information and is fast and easy to operate. MultiQ offers a solution called Infotainment, a combination of information and entertainment.

"Interest in digital communication in public transport is increasing throughout the Nordic region, and Skånetrafiken is one of the leaders in this area. We have been working with Skånetrafiken for several years and we are proud to be part of their work to enhance the travel experience for passengers, " says Lars Pålsson, acting CEO at MultiQ.

The system will be delivered in autumn 2017.

gaming newsletter


Latest news on Public Transport:

Meet us at InformNorden in Aalborg, Denmark, 13-15 september. What is Movia’s view of digital information in public transport?
What does the future hold for digital communication in public transport? 


gaming newsletter

Retail In-Store gaming is undergoing a digitalization where dynamic and appealing digital signs are replacing printed signs.


transport Part1

Travel in the future will be more personalized and involve several different means of transport. We will have more sustainable travel and passengers will have greater choice. Concepts such as Maas (Mobility as a Service), Internet of Things (IoT) and Smart Cities are being discussed in relation to public transport. 

What is MultiQ’s role in the development of a good travel experience on public transport? For us, it’s all about communication. Effective communication makes public transport more attractive and in the long run gives us a smarter society

Our blog post


Interview with Pernille Jørgensen, Area Manager Trafikselskabet Movia

What is Movia’s view of digital information in public transport?
Digital traffic information is an essential form of communication with users of public transport. Bus, train and metro customers want up-to-date, real-time information about departure times, options for changing between lines or modes of transport and in general when things happen that interfere with the journey they have planned. They want to be informed by the transport company about delays, changes and cancellations as early as possible, as it allows them to make changes to their journey or call and tell others that they will be delayed. When the transport company shares information as soon as it is known, customers feel that they are being taken seriously.

Read the interview

MultiQ reports a quarter of growth and profitability. Continued focus on growth.

"We present a quarter of both revenue and earnings, which is a step in the right direction towards building a modern MultiQ. We are still working on growth in the markets where we invest the most, which is in digital solutions for public environments such as shops and passenger transport. Our offer is well-developed features for digital signage, information terminals, digital bus stops and similar products.

In a broader perspective, it is about the digitization of all kinds of activities, especially the technology called IoT, the Internet of Things, which simply means that all things will be connected to a central system over the internet.

For the future, we still see good opportunities for MultiQ with a clear focus on growth”, says acting CEO Lars Pålsson.

Read more in the half-year report (the report is in Swedish)

Half-year report 2017

MultiQ has received an order, worth SEK 2.7 million, for digital displays. The customer is a big wellknown player in the European gaming industry. The displays will be installed at the agents during August.

Our customer is continuing to develop the gaming experience at the gaming agents. A gaming experience that will generate both happiness and excitement. Through interactive displays the customer get access to both gaming information, odds and results. When the displays are not in use it is possible to present games and campaigns.

"We continue our investment in the gaming industry and can offer a complete solution for digital information, " says Lars Pålsson, acting CEO of MultiQ.

digital signage summit europe 2017 multiq

Digital Signage Summit Europe is Europe’s leading strategy conference and exhibition for the Digital Signage and DooH industry.

Some of the standout sessions of DSS Europe are the panel sessions hosted by the Summit chairman Florian Rotberg. In a 30-minute session entitled ‘Driving Consolidation – taking Digital Signage to the next professional level’, Rotberg will explore this issue with expert input from Lars Pålsson (CEO, MultiQ), Paul von Schubert (CEO, Gundlach SEEN MEDIA) and Leif Liljebrunn,(CEO, ZetaDisplay)

The discussion will tackle how the Digital Signage market has entered a new phase of industry consolidation as international projects become larger and more complex. This is causing customers to opt for larger, financially stronger business partners. This, in turn, has helped fuel a period of consolidation in the Digital Signage industry, with global and regional players being built through mergers and acquisitions.

Another session at this event will be with our customer Intersport. Thomas Just Rasmussen, COO and Co-Owner at Intersport Group Denmark will talk about "Customer Journey 2017 – New King, New Relationship, New Way Of Thinking” The topic will be about: How do retailers look to attract the ‘New King’? How do we maximise strengths and deliver a seamless set of experiences to our customers both online and offline?

aylin IoT blog


I was surprised when my daughter drew this on the whiteboard while visiting me in the office. The cartoon tells the story of a PC that notifies its owner that it has been stolen and provides the thief's exact address - allowing the owner to neutralise the thief and get her PC back. Without knowing it, she captured the essence of IoT in this little story: Smart devices that are aware of their surroundings, their own state and condition, and interact with other devices and their owner.

Daniel Bloch
CEO Norway

The blog post...


The consumers’ constant consumption and behavior changes require an equally high innovation level in the retail sector and among the industry’s suppliers. Todays’ customers demand more news, inspiration, convenience, fair prices and new experiences. But what does this mean for retailers, and what consequences do digitization has for the physical store?

Invita, one of MultiQ’s customer, is presented as a customer case. Read about how RFID technology reduce the purchase decision process.

The article...

Find out more about SHOP 2017, seamless communication and Bauhaus digital store concept.


10-11th of May you can find MultiQ at SHOP 2017, the top Nordic Retail event, taking place in Stockholm.

This event is the place to see all the new solutions for the retail business and you can find MultiQ in stand M:12. Welcome!


Banner MultiQ


Oslo's tourist office moved into modern new premises a few years ago. The move coincided with a major transformation in its activities. Where it was previously a more traditional tourist office, Oslo Visitor Centre now combines personal service with a wide range of digital aids. This attractive concept has received an award for innovation and the way it interacts with customers. Visitors have the opportunity to find out more about various areas, gain inspiration and read recommendations by others. Read more...

bauhaus news

Bauhaus wanted to improve the customer experience. Digitalisation is a growing trend in the retail sector and the DYI chain want to be in at an early stage of its development. Bauhaus can offer their customers better service by increasing the information flow in their stores. They reach more people, and they improve the service level, the atmosphere and their availability. Read more...

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