- Created: 20 September 2017
Urbanization, digitization and individualization, combined with increased environmental awareness, have changed how we look at travel. The smart city will take advantage of combined mobility to make more people leave their cars at home. Good public transport in combination with other means of transport will change how we travel. Instead of focusing on the volume of traffic, the public transport sector now chooses to focus on a customer's individual travel experience. Copenhagen has an overall goal that 75% of all journeys will be made by public transport, by bicycle or on foot by 2025. In Oslo, only green cars can access the city centre and, in a few years, the city wants to be completely free from private car traffic. We are moving towards a future in which smart travel is essential to the creation of smart green cities.
Changing habitual behavior patterns requires a strong alternative
Most of us are fully aware that private cars are a major abuse of resources. According to the Swedish newspaper Göteborgsposten (2017), Sweden has five million cars. And these cars are idle about 95% of the time. The surfaces of our cities consist mostly of streets and parking spaces, surfaces that could be used to promote our well-being. At the same time, the car symbolizes freedom. We have the freedom to drive from one place to another whenever we wish, without having to take into account other parameters. So, what would it take for us to give up our cars? In order to change this habitual, comfortable behavior, we need an alternative that really appeals to us. An alternative that is better than the car. It´s about finding the right solution for each individual.
MaaS gives you and your family the freedom to choose the mobility you need for each moment. You will be taken care of during the entire trip, from the moment you leave your home until you reach your destination. Public transport and its innovative partners face an exciting future.
What does the development of digital communication hold for public transport?
Digital communication aimed at public transport is developing fast. At MultiQ we are convinced that the key to successful combined mobile travel is communication. As travelers, we want to feel calm, safe and well informed about all our options. We want to receive relevant information at stations and stops and inside the vehicle. Here are some examples of communication solutions that could soon be available:
Relevant bus stop information
Imagine waiting at a bus stop. During the time you are standing there other buses pass by. As they pass by, their destination signs change. The signs are controlled by GPS coordinates so you will receive short information texts concerning your bus stop. For example: “20-28 September, this stop is closed due to roadworks. Use stop XX instead”. Not all messages are necessarily just information. Who wouldn’t like a message saying “Good morning. Have a really nice day”.
Secure your seat
Each vehicle is equipped with a passenger counter. Today it is used to check the number of tickets sold against the number of passengers on the vehicle. Instead of being used only as a verification system, it can be used to create new options for the passengers. Via the travel app, you will get suggested travel times and see the number of passengers for the chosen travel time. You can choose to take a bus later to get a seat. The journey will be more comfortable and not crowded.
Instead of just announcing the next station, other messages may be provided. "Have you thought about using our summer card in June – August? With this card you travel for half price."
Actual time for connecting traffic
Buses and trains already show relevant traffic information, such as arrival times and related traffic information. Imagine if we could also see the distance to the next vehicle, i.e. how long it will actually take us to get from vehicle A to vehicle B.
The need for entertainment and relaxation increases with the distance of the journey. Displays in the vehicle show brief information about places you are passing by. Via your app, you can choose to listen to more information from the local city. The information can be divided into different subjects (history, culture, future). As a passenger, we have different interests and look at life with different filters.
How do you experience your travel? Give reviews when you are on the vehicle. The results can be displayed live on screens, linked to the website, Tripadvisor etc.
Please contact us:
Public transport is in the process of digitization. MultiQ has the privilege of collaborating with several strong public transport providers. We aim to continue being a strong partner for ITS solutions. So please challenge us. Let us together create smart public transport information servicesfor smarter living. Please contact us.
|Stephan Arnold Thomsen||+45 41 96 40 97|
|Mads Henrik Hansen||+45 22 41 76 96|
|Steen Bøgelund Malmberg||+45 31 23 30 97|
|Johan Husberger||+46 10 211 66 19|
|Peter Hauff||+47 995 10 965|
With this blog we want you to discover the many possibilities of digital signage.